KWV WINES CHANGING – BUT STILL THE SAME
Posted on 13. Jul, 2011 by BottlePlatePillow in 1) Bottle News, 4) General News, KWV
KWV has refreshed its Lifestyle range with a new look and new name, but will still have the same premium quality wine with which you are familiar with. The KWV Classic Collection as it will be known consists of eight varietals namely: Chardonnay, Chenin Blanc, Sauvignon Blanc, Pinotage Rosé, Pinotage, Cabernet Sauvignon, Merlot and Shiraz. The blends within the KWV family will be referred to as the KWV Contemporary Collection.
The new packaging goes back to a more classical winemaking ethos, hence the name. “The new labels and packaging reflect the timeless, classic nature of our product and history”, says Uschi van Zweel Category Manager: Wine Southern Africa. “Wines created with only the finest grapes and winemaking expertise.”
Most of KWV Classic wines are available in a Claret-shaped bottle, whereas the Chenin Blanc, Chardonnay, Pinotage and Shiraz will be available in the more traditional Burgundy-shaped bottle. The white and rose wines will have identifiable white screw cap closures for convenience, whereas the red wines will have the traditional cork closure.
“The decision was made to move back to a cork closure on all red varietals. This reinforces and captures the traditional ritual of opening a good bottle of red wine. It also adds to the premium appeal of our wines”, adds van Zweel. The Classic Collection also includes a range of fortified wines – Cape Tawny, Cape Ruby, Red Muscadel and Medium Cream.
The complete KWV Classic Collection reflects quality, sophistication and discernment, making this truly premium product look and feel exactly what it tastes like.
KWV – The Initials of Fine South African Wine.
About KWV – KWV is one of the leading wine and brandy producers in South Africa. Its head office is located in Paarl, in the Western Cape – South Africa’s top wine producing region. The company sources wines and grapes from the best and most sought after viticultural regions in South Africa. KWV is known internationally for brands such as Roodeberg, KWV Wines, Laborie, Golden Kaan, Cathedral Cellar, Café Culture and the KWV 3, 5, 10, 15 and 20 Year Old brandies.
(KWV encourages consumers to enjoy KWV products responsibly. Products are not for sale to persons under the age of 18)
Source: Sabio Communications
PAARDEBOSCH WINERY – SWARTLAND
Marius Malan grew up on their family farm, Staart van Paardeberg, on the foothills of the Paardeberg Mountains. Grape growing and producing wine run in the family and it was always Marius's dream to become a winemaker. After graduation at Elsenburg in 2005, Marius worked as assistant winemaker and viticulturist at Uva Mira, thereafter joined Slaley as chief winemaker and viticulturist. Read more...
Photos on flickr
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